How do you get more young people to choose CocaCola ?
Insight: The 'Coca Cola bottle body' is one of the most desired body shapes of all time and young people will go to extreme lengths to get it.
Strategy: So, we launch a campaign that breaks both the stigma around the perfect body type
and our iconic bottle shape.
Strategy: So, we launch a campaign that breaks both the stigma around the perfect body type
and our iconic bottle shape.
Proposition: A CocaCola bottle body for every body
*This work was pitched to client but was too risky*
