How do you get more young people to choose CocaCola ?
Insight: The 'Coca Cola bottle body' is one of the most desired body shapes of all time and young people will go to extreme lengths to get it.
Strategy: So, we Created a campaign that breaks the stigma around the perfect body type.
Strategy: So, we Created a campaign that breaks the stigma around the perfect body type.
*This work earned us a work experience at Dentsu Creative, was pitched to client but was too radical for them*
This work was deemed too risky to go live - but it's definitely not to risky for the book.
