Pushing it ain't worth it. Think. 
 Speed kills or injures 58 young people every week, most of these people being young men.
We needed to find a way to talk to these men in a way that feels like a mate, not the government being preachy. 
After our majorly successful pirate radio ads, we took to social media. The first government run content on TikTok since the app was restricted.
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