Pitch Win
We created a campaign that takes a cheeky swipe at a painfully real problem: the 100k tax trap
Enter The HENRY Foundation (High Earner, Not Rich Yet), our extremely official-looking, definitely-not-real organisation dedicated to exposing the ultimate first world problem - and then introducing the solution which is, of course, investing your money with IG.
Brought to life alongside British comedian Josh Berry, using sharp impressions and painfully accurate scenarios to capture the everyday 'struggles' of being a HENRY.
