Pushing it ain't worth it. Think.
Speed kills or injures 58 young people every week, most of these people being young men.
We needed to find a way to talk to these men in a way that feels like a mate, not the government being preachy.
After our majorly successful pirate radio ads, we took to social media. The first government run content on Tiktok since the app was restricted.
Speed kills or injures 58 young people every week, most of these people being young men.
We needed to find a way to talk to these men in a way that feels like a mate, not the government being preachy.
After our majorly successful pirate radio ads, we took to social media. The first government run content on Tiktok since the app was restricted.
Released in 2024 - a series of 16 radio adverts, designed to feel like young men were driving through a pirate radio station, receiving a message that corresponded with the weather conditions they are driving in.
Starring, People Just Do Nothing’s Hugo Chegwin and Top Boy’s Kadeem Ramsay.
Starring, People Just Do Nothing’s Hugo Chegwin and Top Boy’s Kadeem Ramsay.