Campaign Magazine 'Ad of the day' & Creative Brief 'BITE Hot Pick'
'They’re coming home’. Sadly, not every new parent gets to say these words as currently, one in four pregnancies in the UK end in loss.
Together with Tommy's (a pregnancy and baby loss charity) we launched an out-of-home (OOH) campaign entitled ‘Let’s Bring Them Home’ for the day of the Women’s FA Cup Final between Chelsea and Manchester (14 May 2023).
The work uses the symbol of the trophy and the memorable ‘it’s coming home phrase’ to highlight the significance of being able to bring babies home safely.
The charity’s goal is to prevent the heartbreak caused by baby loss by making pregnancy and birth safe for everyone.
Press Coverage:
Apple News Campaign Magazine Marketing Beat Creative Salon Little Black Book Creative Brief
