Spiking awareness adverts aren't effective enough
(A poster on the back of a club toilet door just won't do it anymore).
Most people buy a new outfit every time they go out, as they don't want to be seen wearing the same outfit twice.
So, we create the first ever spiking campaign to come from a clothing brand, positioned in the perfect space to reach
party goers with vital information, before it's too late.
Introducing Protect Tags - Clothing tags that are attached to all party clothing. They provide vital information about how to spot drink spiking but most importantly they work as a drug test when dipped in drinks.
What happens when you dip the tag into a drink which has been spiked.
Before dipping into a drink.
After dipping in a spiked drink.
We will also use our website to spread the word.
